Yes exactly! When you start out you tend to photograph everything – I did it too – and this is good to prove you can shoot it all but then its hard to charge a premium b/c there is no direct specialty that you can niche against and market with.
So this is good you have an answer! This means your new site should showcase this style/and age range up front – and then the rest can be there – make sENSE?
A stranger needs to be able to go to your site and know immediately what you are about and why – this should be that way on your site and social media.
You know this because when you go to other sites that have a strong focus its evident isn’t it?