i normally do everything via email. i send them a prep guide when they book and once again a few days before their session. If it is a newborn I will resend it after mom lets me know when baby was born. I like sending it twice to make sure they can prepare some before the baby arrives and refresh their minds again after baby comes. I know having two newborns that your sleep-deprived brain is mush after baby arrives.
With that said i want to up my game. I want to provide great service for my clients. I am struggling with this and how to make my business standout in this saturated market.